Amazon Fresh vs Instacart

Today, almost everything can be ordered on the Internet from pizza and gadgets to exotic plants and animals. But one of the main niches, relevant for every inhabitant of the planet, is still poorly mastered. It’s about home delivery of groceries.

In mega cities, this problem is especially acute. It often takes a long walk from home to the nearest large store or even longer if you are driving and stuck in traffic jams. In addition, hypermarkets are usually located on the outskirts of cities, so a shopping trip can take a whole weekend. Simply put, the public has long matured a demand for a good service for the delivery of groceries.

Now Amazon fresh and Instacart have came along and took the home delivery business to a whole new level. Instacart is relatively new to the world but is growing fast thanks to the coranvirus pandemic. Instacart is a fast grocery delivery service for home and household essentials. Amazon has been around for years now and has opened a new line of business for grocery delivery service called Amazon Fresh. They only work with whole foods and is partnering with local speciality stores for delivery of local items.

In this post I will be explaining how Amazon fresh vs Instacart compare and what qualities they have.. Both are great for offering free delivery over a minimum order, fast delivery times and have a huge list of products to choose from. If you are thinking of making an order from one these grocery delivery companies and not sure which one is better for your needs, by the end of this post you will have all the information required to make your first order with peace in mind.

Amazon Fresh

Amazon Fresh offers fresh produce from the online grocery store straight to your door. Items ordered through Amazon Fresh are available for house delivery on the same or the next day, the service has expanded to major cities throughout the United States and select cities worldwide.

You need to be a member in order to use amazon Fresh services. Amazon prime members can use amazon Fresh for free or you can go to the Amazon website and sign up for an invitation with or without a Prime membership. Amazon will contact you once you’re able to shop.

The food range is huge and customers can choose from over 10,000 items. It ranges from fresh fruit, vegetables, meat to delicatessen products, fresh baked goods, dairy products, fish and seafood. A variety of organic and vegan products are also offered.

You can also use Alexa, Amazon’s cloud-based voice service to help with your shopping. Simply tell Alexa to add whatever you would like to order to your Fresh cart. The more you use Alexa to order your groceries the more helpful the system will become as it learns your preferences from your grocery list.

Each order you make with Amazon gets delivered in fresh bags and they are made of durable plastic and includes ice packs to help keep the fresh produce cool until you bring the order inside. You can leave delivery bags outside to be picked up during the next order.

The company is also testing other ways to sell products, such as the new Amazon Go store, which is only available to employees at the moment, and Amazon Fresh Pickup, which is a pickup service soon to launch that will allow customers to place orders on their phones and pick up Items.

It’s understandable why Amazon wants to gain a foothold in grocery stores. The $ 800 billion domestic industry will open up an entirely new revenue stream for the company, which it will increasingly need as Prime reaches saturation point.


  • A very wide and large range of products
  • Personal delivery
  • Deadline delivery within a 2 hour window
  • Amazon Prime members have access to Amazon Fresh
  • Rarely is a product unavailable to order
  • Amazon remembers your previous orders making it easy to re-buy your favorites products
  • Integration with Alexa for easy voice command shopping
  • Get free delivery with orders over $35
  • Amazing reviews and great customer service


  • Delivery windows availability can sometimes be limited
  • Amazon Fresh is not available everywhere in the US


Instacart is the world’s most popular grocery delivery service. Against the backdrop of the coronavirus pandemic, the number of orders has increased by 500%. This is the company that has received the greatest benefits during the crisis. This year Instacart expects sales of $ 35 billion, although a year and a half ago the entire company was estimated at $ 7.6 billion.

Instacart is a fast grocery delivery service and household essentials. The average delivery time does not exceed one hour and users enter the service via a smartphone or computer, choose from a wide range of chain stores and make up their grocery basket.

There are many great things to like about Instacart. Such as they currently work with supermarkets such as Costco, Harris Teeter, and Whole Foods, Walmart, Aldi, Kroger, Publix, Food Lion, Sams Club, Petco and lots more. There is no membership fee in order to get your groceries delivered, and there is no delivery fee on your first order. After your first order the delivery cost starts at $3.99 for orders of $35 or more and you need to order a minimum of $10 in groceries..

If you’re planning to use Instacart regularly, you should consider signing up for an Instacart Express membership, which costs $99 per year or $9.99/month if you want to pay monthly instead. Express membership gives you free delivery for orders $35 or over which can save you a big chunk in delivery fees throughout the year if you’re a frequent user.

Instacart offers many deals such as, 2 for 1 on selected products, buy 2 products and save 2$ and many discounts on selected products each week. Instacart shoppers can also use the refer a friend program by sending people Instacart credit via email, Facebook, Twitter, or another form of social media. Then, once they make their first purchase on Instacart, you’ll receive a $10 credit in return. Your friend will also get a $10 credit on their first order. You can refer up to five friends.


  • Variety of stores available on their website based on zip code including grocery stores, office supply stores, pet stores, drug stores, liquor stores and more
  • Very fast delivery times, as less as 1 hour
  • Track your grocery delivery orders via the Instacart App
  • Instacart remembers your past purchases making it easy to re-buy your favorites
  • Place orders where ever you are with the App
  • No delivery fees over $35 for membership owners


  • You need to place a minimum order of $10
  • Delivery windows availability can sometimes be limited
  • Product price is not shown in search listings, only on product page

Frequently Asked Questions

Is Instacart better than Amazon Fresh?

First, let’s start by saying that when comparing Amazon fresh and Instacart, that it’s incredibly hard to pick a winner. Both have their strong points that leave them running neck in neck. Lets look at some key points:

Quality of whole foods and groceries – There’s no question that Amazon Fresh does a better job of offering a great selection of groceries and different brands that get delivered in securely and fresh. Instacart on the other hand allows you to shop your favorite local stores, so the quality of food depends on the store you choose, but the selection is more vast.

Customer Service – Amazon fresh wins here because they receive overall better customer service reviews, although this shouldn’t reflect poorly against all Instacart shoppers.

Grocery delivery times – Both Amazon fresh and instacart claim to offer same day delivery, but the fact that Instacart can usually deliver the same day and within an hour window of ordering. This is a major perk over Amazon Fresh as it is not always possible to have same day delivery.

Comparing prices – With Amazon Fresh, the grocery delivery service is free with an amazon prime membership with orders over $35 and prices for groceries are pretty consistent and overall reasonable. With Instacart you can purchase your groceries without a membership at a cost of  $3.99 per order, or you can become an Instacart Express member for $99 per year and get your grocery shopping deliver free with order over $35. Pricing and quality can be a little unpredictable with Instacart because each store sets their own prices on the Instacart platform.

After you compare amazon fresh vs instacart they are pretty equal. What might separate them both is where you live, if you live outside of a metropolitan area then Instacart would be better for you. If you value quality of and stable pricing then Amazon Prime is your go to.

What is the difference between Amazon Fresh and Prime now?

Amazon Fresh and Prime Now function very similarly. Both are free with a prime membership and they deliver your orders within a few hours, although with amazon Fresh you can select a certain delivery time, where as with prime now you cannot.

Amazon Prime Now is a platform for items that succeed with quicker delivery times than traditional methods can offer. Amazon tries to offer products that fulfill immediate needs, such as replenishing household items such as toilet rolls or diapers, fulfilling an impulsive urge to buy something such as ice cream or chocolate, or catering to last-minute situations like party supplies. While Prime Now can be suitable for most brands, it has proven success with the alcohol, electronics, and sweets and snacks sectors.

Amazon Fresh focuses mostly on grocery, gourmet, or food and beverage based. Amazon fresh uses Its suppliers directly from existing Amazon sellers and Whole Foods suppliers and It has a far larger range of products than prime now. There has been speculation that the two services could merge under one platform in the future, but for now, they remain under separate umbrellas.

What is the best grocery delivery service?

There are many grocery delivery services to choose from nowadays and most of them will be similar in the way you access there website and select the products you want for your grocery delivery. Most of them will have a minimum order of a certain amount, a membership fee and some will have a delivery fee.

In the US you have many options such as Walmart Grocery, this service is free to use, with minimum orders of $30 and a delivery fee of $10, if your a frequent shopper at Walmart it is better to get the unlimited free delivery membership for $98 per year.

If you live in New York City, Philadelphia, and Washington, D.C, you will probably of heard of Freshdirect. People love it there because of the high-quality produce and meat selections. Or there is Peapod, While shoppers fulfill their orders for delivery, Peapod also allows customers to have their orders loaded into their cars curbside, and normally offers free in-store pickup in Stop & Shop stores.

Looking at the different reviews online from each grocery delivery service will give you an idea of who is at the top and best rated. The best in terms of their store availability and the product range are Instacart and Amazon fresh, but In terms of total products available, pricing, grocery delivery times and membership costs the winner is Instacart on the fact that they serve a more expansive area and that you can usually receive your orders the same day.

Is Instacart free with Amazon Prime?

The simple answer to this is no, because a prime subscription is only for Amazons prime members. Instacart is a separate grocery service to Amazon prime and they both compete to be the best. Instacart has its own annual membership at a cost of $99 or $9.99 per month.

Full-time writer. Blogger. Dedicated wife. Mother of 3 amazing kids. I love learning about everything from the latest tech gadgets, innovative new home designs and can be found regularly reading up on parenting tips. There is always room to grow!

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